🤖Zuckerberg’s AI Ad Vision

Today we will discuss:

• Zuckerberg wants AI to run ads—Meta’s CEO outlines a plan to automate the entire ad process, from targeting to creative, using generative AI

• Don’t miss this week’s Workflow Wednesday—AI-powered customer experience with ProWritingAid, Dify, and OpenAI + Make + GitHub for better engagement; now available at only $20/month! 

• Amazon’s new coding AI—Amazon is working on Kiro, an AI tool to help developers write code faster and more efficiently

• Spotlight: Guidde—Instantly turn training materials into dynamic video guides with AI

• In other AI news today—Netflix launches an AI-powered search tool using ChatGPT for smarter content discovery, Google’s iOS app adds a Simplify feature to decode complex text, DeepSeek gets a major speed upgrade thanks to Tencent’s open-source tech, and Hugging Face drops a free web-based agentic AI called Open Computer Agent

• Saved the best for last—9 must-try AI tools

Zuckerberg wants to fully automate advertising with AI

Key Points 

• Zuckerberg wants businesses to plug in goals and budgets while Meta’s AI handles the rest of the ad process.

• Meta’s tools could generate and test thousands of ad variations, removing the need for human-created campaigns.

☕News - Meta CEO Mark Zuckerberg has laid out a bold vision for the future of advertising: a fully automated system powered by generative AI. His idea is to build a black-box, end-to-end tool that handles every part of the ad process, from targeting to creative, without any need for human input.

🤔What happens to creative work? In Zuckerberg’s words, businesses could come to Meta, explain their goal, set a budget, link a bank account, and the system would take care of the rest. That includes generating thousands of different versions of an ad and testing them across Facebook, Instagram, and Threads to see what performs best. He called it the “ultimate business results machine” and suggested it could become one of the most valuable AI tools ever built.

He also pointed out that small businesses may no longer need to create their own ads at all. Meta could generate everything for them. He said the company’s AI tools are already more effective than humans at targeting the right audience, so the next step is to bring that level of optimization to the creative side as well.

😬And the user experience? While this might be efficient for businesses, it raises concerns about what it means for users. Meta’s platforms are already full of AI-generated content. With this system, users could be flooded with even more, and creatives may have reason to push back as their role in the process continues to shrink.

Read the full story here. 

 Workflow Wednesday #18 just dropped — for AI pros who actually build with AI, not just talk about it.

This week’s theme: AI-Powered Customer Experience

Serve your users better, faster, and smarter:

•  Write clearer, friendlier, and more engaging content with ProWritingAid

•  Build a custom AI assistant for your website in minutes using Dify

•  Auto-label GitHub issues with AI-powered categorization using Make + OpenAI

Make your CX your superpower.

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Amazon is developing a new AI coding tool codenamed Kiro

Key Points 

• Amazon’s 'Kiro' uses AI agents to speed up coding, making software development more efficient.

• The tool allows developers to input text, diagrams, and other information, improving the coding process.

• It automates tasks like generating technical documents, spotting issues, and suggesting code improvements.

👨‍💻News - Amazon Web Services (AWS) is stepping into the rapidly growing AI coding assistant space with a new tool codenamed Kiro. 

According to an internal document, Kiro is designed to help developers by using AI agents to analyze prompts and existing data, generating code almost instantly.

🤹‍♂️Customizable & versatile features - Kiro will be available as both a web and desktop app. The tool is customizable, allowing developers to work with both AWS’s first-party AI agents and third-party options. 

It also connects with various knowledge bases, extensions, and themes to boost developer productivity. One of its key features is a multi-modal interface, which lets users input not just text, but visual diagrams and other types of contextual information.

🤓What’s more? While AWS already offers Amazon Q, another AI coding assistant, Kiro is poised to be a broader, more powerful tool. It could auto-generate technical design documents, flag potential issues, and suggest code optimizations. 

The company envisions Kiro as a tool that will speed up software development, elevate product quality, and fundamentally change how AI contributes to building software.

Read the full story here. 

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