🎶YouTube's New AI Music Experiment

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YouTube tests new AI tool that lets creators remix songs for Shorts

Key Points 

• YouTube is testing an AI tool that lets creators remix licensed songs for Shorts. 

• The AI remixes will credit the original song and include a label indicating the use of AI.

▶️News - YouTube is testing a new feature that allows creators to use AI to "restyle" licensed songs for their Shorts. This new feature adds to the Dream Track toolset launched last November, giving creators the power to remix tracks by simply describing their desired style for the song. 

As part of the test, YouTube is offering a limited selection of songs for creators to remix. Those in the test group can pick a song, choose the “Restyle a track” option, and describe their vision to generate a 30-second snippet for Shorts.

😇Doing it right - YouTube is taking steps to ensure proper credit and transparency for these AI-generated remixes. Each remixed snippet is attributed to the original song within the Short video and the Shorts audio pivot page, with an added label to highlight that AI was used in the modification. 

To address potential concerns from the music industry, YouTube announced in August that it plans to compensate artists and rights holders when their work is used in AI tools. To facilitate this, YouTube has partnered with Universal Music Group to develop a payment structure for rights holders.

👀See also - YouTube may have the lead for now, but it’s not the only company exploring AI-driven music remixing. Former JioSaavn executive Gaurav Sharma is also developing an app called Hook, which will allow users to remix songs for short video content.

AI search engine Perplexity starts experimenting with ads

Key Points 

• Perplexity begins testing ads in the U.S. as "sponsored follow-up questions" alongside AI-generated answers.

• Perplexity’s ad strategy targets high-income users, but concerns over scale and reach could hinder advertiser interest.

☕News - AI-powered search engine Perplexity has announced that it will begin experimenting with ads on its platform starting this week.

Initially launching in the U.S., these ads will appear as "sponsored follow-up questions," such as “How can I use LinkedIn to enhance my job search?” positioned alongside answers and labeled as "sponsored."

Perplexity noted that answers to these sponsored questions will still be AI-generated, not influenced by advertisers. The company also stated that advertisers will not have access to users' personal data.

🚧Potential challenges - Perplexity’s move to add ads contrasts with OpenAI's decision to keep its ChatGPT Search tool ad-free. Google, however, has already started experimenting with ads in its AI-powered search, AI Overviews, in the U.S. 

Perplexity is marketing its ads as a premium option, aiming to reach educated, high-income consumers—a potentially lucrative audience. Still, there are some concerns about the scale, targeting, and reach of these ads. Additionally, the company has faced plagiarism accusations, which could make advertisers wary. 

The difficulty of integrating ads into AI content is highlighted by Microsoft’s brief experiment with 'sponsored results' on Bing, which was ultimately withdrawn after a few weeks.