😲Can AI make better videos than you?

Today we will discuss:

• Sponsored: Picsart—AI-powered image editing quickly and at scale

• Founder Fridays Episode 1—How Guidde’s founder turned a simple idea into a powerful platform that helps teams scale knowledge sharing through video

• Don’t miss this week’s Workflow Wednesday—build ethical AI workflows using ChatGPT to draft a real ethics policy, SEMrush to automate content responsibly, and GitHub to build a transparent workflow; now available at only $20/month! 

• Mattel and OpenAI team up on AI toys—The collaboration aims to blend iconic brands with cutting-edge generative tech

• In other AI news —Scale AI confirms a major investment from Meta and announces CEO Alexandr Wang will join Meta’s AI efforts, AMD unveils its next-gen AI chips alongside OpenAI’s Sam Altman, and xAI secures $250 million from TPG, Sequoia, and other top investors

• Saved the best for last—9 must-try AI tools

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This week’s topic: AI Ethics

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Barbie-maker Mattel to launch AI products with OpenAI

Key Points 

• Mattel and OpenAI will launch their first AI-powered product later this year, with a focus on safe engagement.

• The collaboration could enhance Mattel’s growing entertainment business, including movies, games, and digital experiences based on toy brands.

♨️News - Mattel has entered into a partnership with OpenAI to explore generative AI in toys, games, and entertainment. 

This marks OpenAI’s first collaboration with a toymaker, expanding its reach beyond news and enterprise partnerships. 

🕵️‍♂️What’s the scoop? Details are still limited but Mattel and OpenAI plan to launch their first AI-powered product later this year,  aimed at enhancing fan engagement in a way that is both thoughtful and secure.

Mattel stressed that safety privacy and security are key to the partnership. Employees will also get access to tools like ChatGPT Enterprise to support their creative process. Josh Silverman, Mattel’s chief franchise officer made it clear that while Mattel is enabling OpenAI to use its IP it will not relinquish control. He said the product range will span physical items and new experiences.

🤔But why is Mattel turning to generative AI now? For Mattel, working with OpenAI could help enhance its entertainment division by bringing fresh tech into beloved franchises. Following the massive success of the Barbie movie in 2023, Mattel has been busy developing films based on other properties like Hot Wheels, Polly Pocket, Barney, UNO, and Masters of the Universe. 

They are also expanding into digital gaming, with plans to publish their first in-house game in 2026, according to their first-quarter earnings report. Bringing AI into the mix could revolutionize the way these stories are created and experienced by fans.

Mattel sees AI as a way to inspire fans, improve creative ideation and continue leading innovation. Whether it’s a more interactive Barbie or faster smarter storytelling tools, the next generation of play is on its way.

Read the full story here .